Phone Agent
Picks up on the first ring, qualifies, then books the job.
24/7Coverage
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Live· On call00:42
Built for owner-led teams in
Local services
Clinics & healthcare
Real estate
Coaching & consulting
Agencies & studios
Approach
Strategy before software
We map the constraint before a single tool is chosen.
Studio
Designer-led throughout
The person who designs your system is the person who builds it.
Timeline
Live in weeks
The first system ships in weeks, then improves in focused sprints.
Standard
Engineered to stay calm
Documented, monitored, and simple enough to hand to your team.
Web development
Websites engineered like software.
Every site is designed in the studio and written by hand — fast, accessible, search-ready, and connected on day one to the systems that answer, qualify and book on your behalf.
Designed as an asset, not a brochure.
We begin with the commercial job the site has to do — the enquiry, the booking, the quote — and design backwards from it. What ships is a site your team can run, your clients trust, and search engines can read.
- Bespoke interface design, written by hand — no page-builder weight.
- Sub-second loads on the connections your clients actually use.
- Accessible, semantic markup that search engines reward.
- Enquiries delivered straight into your CRM and calendar.
Design & art direction
Interface design made for your business rather than adapted from a template — typography, motion and hierarchy chosen with intent.
Hand-written engineering
Clean HTML, CSS and JavaScript with no plugin sprawl — a codebase you own outright and any developer can read.
Performance budget
Core Web Vitals treated as a requirement: optimised media, minimal payload, and a first paint measured in milliseconds.
Search foundations
Semantic structure, structured data, considered metadata and a sitemap that mirrors how the business actually sells.
Content control
A content model your team can edit with confidence — or ongoing revisions handled by the studio on request.
Integration & care
Forms, CRM, analytics and booking connected at build time. Hosting, monitoring and backups maintained thereafter.
The automation layer
The system that runs behind the site.
The website opens the conversation. These five disciplines carry it through to work that is booked, recorded and followed up — without anyone on your team re-typing a thing.
- 01 Workflow automation Pipelines that connect your tools end to end, so a task is never re-entered, forgotten, or quietly dropped. Orchestration
- 02 AI phone agents A voice agent that answers every call, qualifies the caller against your criteria, and books the work into your calendar. Voice
- 03 CRM automation Enrichment, routing and follow-up sequences that keep the pipeline accurate without a single line of manual entry. Pipeline
- 04 Appointment booking Deposits, reminders and waitlist backfill — scheduling that closes itself and protects the calendar from no-shows. Scheduling
- 05 Dashboards & reporting Live operational reporting: what came in, what converted, and what needs your attention this week. Reporting
See it run
An enquiry arrives at 11:48 PM.
Nobody is awake. The system is. Run the sequence to see precisely what happens between a form submission and a confirmed appointment.
From enquiry to booked consultation.
Enquiry received
Qualified
Recorded
Followed up
Booked
Reported
Run the sequence — or keep scrolling — and the system will demonstrate itself.
Consultation confirmed
The engagement
From bottleneck to operating system.
01
Diagnose
A structured audit of how work moves today, and where margin quietly leaks.
Week 102
Architect
A written blueprint: the systems, the tools, and the return expected from each.
Week 203
Build
Focused sprints, delivered in the open. The manual work begins to disappear.
Weeks 3–504
Prove
Edge cases, failure paths and human overrides tested before anything goes live.
Week 505
Launch
The system goes live with monitoring, documentation and your team trained on it.
Week 606
Refine
We monitor, tune and extend the system as the business grows into it.
Ongoing
The studio
Founder-led, from first call to final handover.
Founder & Systems Designer
Matin Daghighi
Automation is not the objective. A calmer business is.
“Most businesses do not need more software. They need fewer moving parts, arranged properly. I design systems that remove repetitive work, connect the tools already in place, and give owners a quieter way to run the day.”
“The intent is never to make a company feel automated. It is to make it feel lighter, faster, and firmly in hand.” — Matin Daghighi
- 01You work with the founder. The person on the first call is the person who designs, builds and hands over the system.
- 02Everything is documented. Diagrams, logs and written handover, so the system is never a black box.
- 03You own what we build. Your accounts, your code, your data — transferable at any point.
A deliberately small studio: a limited number of engagements each quarter, every one documented, monitored, and handed over in full.
Four engagements per quarter
Build the system your next stage will require.
Thirty minutes, no obligation. We map the three highest-value systems in your business and the order to build them — and the blueprint is yours to keep, whether or not we work together.
A written summary follows the call either way